Chris Fogg

Founder & CEO

After graduating from the renowned Glasgow School of Art, Chris was invited to work at Saatchi & Saatchi, London.On returning to Manchester he became Group Creative Director of an international integrated agency where he was responsible for the creative output across all disciplines. His diverse work has won multiple awards, one particular project being regarded as a ‘world first.’

Learn more

Lisa Critchley

Finance Director

Lisa qualified as a Chartered Management Accountant in 2005 and has fourteen years accountancy experience. Her specialism in financial management combined with her analytic background enables her to manage our finances and operations efficiently freeing the team to focus on delivering the best
possible creativity.

James Brooke


James’ passion is brand positioning and proposition creation. His expertise lies in helping businesses define and articulate their unique opportunity in the market.
Working closely with the creative and design teams, James ensures the businesses output delivers against the strategic direction and plays an integral part in brand and marketing campaign development and delivery for both UK and international projects.

Warren Lunt


Warren is an entrepreneur and experienced growth consultant with expertise in Business Strategy, Product Management and Marketing Infrastructure. He has consulted with many clients throughout his career establishing frameworks upon which he could assist them to identify transformative opportunities, raise investment, build great products and take them to market.

Our growth journey


Glasgow School of Art

Our Founder graduates from Glasgow School of Art. His thesis explores ‘invisible boundaries’ arguing against creative and strategic disciplines being pigeonholed as they are more effective when they are fluid without boundaries.


Saatchi & Saatchi

Invited to work to work at Saatchi & Saatchi London, where his passion for how creativity and strategic thinking without boundaries can have transformational effects for business.


Fogg Associates

Chris is encouraged by his network to open his own ‘shop’ so he can build a team to scale their focus upon his business/growth centric creativity approach. Fogg will become the birthplace of Opportunus.

2008 onwards

Linde Material Handling

The first business outside of Germany to work on the global business strategy while also supporting the UK team to maintain their position of market leader during global economic downturn.


Puddle Ducks

Identified an opportunity in the market, aligned their brand to it and achieved 200% growth in two years.


James joins

Client side take to market focus.


Corps Security

Final project approval from The Palace.


Doosan Power Systems

Working with the leadership teams in the UK and South Korea on projects all over the world.


The Shard

From an informal conversation we began building the foundations of a global icon.


Equity Release Supermarket

From improving the image to developing industry defining technologies we help the founder realise his vision.



Live broadcast of a communications masterclass and a
regular contributor to current affairs review programme.



NYC based independent business achieves 600% growth through global expansion.



Recognised as one of the most respected agencies in the UK in an industry peer poll.



A self-initiated idea and Friday afternoon project grows to a valuation of £5m in three years.


Warren joins

Focusing on digital, tech and growth.



Invited alongside leading London agencies to contribute to the reshaping of the world-famous undergraduate education programme.


Kelly Reemtsen

Working with an LA-based, world renowned artist - “buying a book on interior design became a global outstanding achievement award”.


Rugby League

We have the honour of working with two of the sports most famous clubs and also the governing body of the sport itself.


Growth in the USA

Our reputation grows state-side and growth comes from strong recommendation from our network in the US and leads us to Kansas City.


Growth Globally

USA recommends us to their network in Australia – our first client in Melbourne!


B Word

Publish our first book. We are humbled by great reviews from business and academic leaders.


Fogg Associates evolved

We practice what we preach and reflect on our value
to our client partners. This leads to us changing our name to highlight our reputation for identifying and activating growth opportunities.


Not Not Books

Launch our series of business books with The B Word being the first in the series.


Business Thought Leadership

Invited to give talks at the Warwick Business School and Manchester Business School.

If you are interested in activating growth, let’s talk

  • This field is for validation purposes and should be left unchanged.