The Not Not Books
A series of professional and academic books focusing upon the applied power of the hottest business topics/subjects.
To involve yourself in the contents of this book, you first have to remove the ‘subject.’ This act of putting aside the term ‘branding’ aims to strip away the intellectualisation of the subject matter, instead replacing it with a direct focus on the power of its application.
In ten fast-paced, insightful and energetic chapters, The B Word provides a refreshing perspective on improving business performance. From his global perspective, Chris Fogg identifies approaches the have had transformational influence upon professionals and entrepreneurial businesses worldwide.