600%
growth through global expansion

AdParlor

  • Brand Platform
  • Business Strategy
  • Marketing Strategy
  • Strategy Visualisation

AdParlor offers sophisticated media buying and personalised creative services. Since becoming one of Facebook’s first official Marketing Partners it has since expanded its partnerships to include all of the major social media platforms.

Define

AdParlor, now the world’s largest video and social performance advertising platform, appointed us ahead of some leading agencies in the US to explore the future potential of the brand and help drive its global expansion.

We identified the opportunity to establish a clear proposition that would enable differentiation in a highly competitive and aggressive market, capture their unique culture and simplify their complex technology in an engaging way.

Build

Having established the brand and product architecture our work with the executive team refined the corporate strategy and subsequent product propositions to build a platform that simplified their corporate narrative and provided more clarity and ease of understanding for customers, partners and investors.

Activate

The strategy and platform we established helped the business redefine the industry in which they operate and, by enhancing their marketing infrastructure, leveraged significant growth opportunities by enabling expansion into new global territories.

The outcome was much clearer, more compelling story and brand architecture that is benefitting all of our communications, and inbound sales leads coming through our website have increased dramatically. We're delivering what we always wanted to deliver with a great brand and it's turning in to awesome growth!