growth through innovation

Compare Equity Release

  • Brand Platform
  • Marketing Infrastructure
  • Product Design
  • Product Strategy
  • Strategy Visualisation

Compare Equity Release is the most innovative equity release comparison engine, allowing people to search plans from across the marketplace and find a deal that’s just for them.


The CEO of the business had a two-pronged vision; firstly, of giving more power and control to customers researching equity release and secondly of leading an industry wide change from an advice led process to a self-managed application process. Working with the CEO, we identified and validated an opportunity to realise this vision by creating the industry’s most innovative comparison engine.


From the initial business analysis and wireframing the customer journeys to building the brand platform and designing the full customer experience, we supported the CEO in bringing his vision to life through the creation of the industry’s most comprehensive and sophisticated research tool.


Having launched recently, we’re excited to monitor and optimise the performance of the platform as we understand how customers engage with it and enjoy the improved flexibility and capability of their research process.

The team avidly listened to my vision of how I wanted to position the site along with the look, feel and messaging. The result is a fresh, dynamic and functional website that hit the exact sweet spot I was looking for. It’s early days, but the enquiries now being generated from the site should help us towards reaching the next level of our growth.