No.1
in the market

Dayinsure

  • Brand Platform
  • Business Strategy
  • Campaign Assets
  • Marketing Infrastructure
  • Marketing Strategy
  • Strategy Visualisation

Dayinsure is a pioneer of temporary car insurance. Established in 2005 and backed by Aviva, the business has since grown to be the UK’s leading short-term car insurance firms.

Define

Having established strong momentum, the leadership team at Dayinsure felt there was more the business could achieve. They briefed us to help them identify and define this potential and build a platform that could enable the business to realise it.

We began with a strategic review of the business, engaging stakeholders from all functions. We identified opportunities for improving operational efficiencies and enhancing how the business takes itself to market.

Build

The first phase of building the platform was in defining a stronger brand positioning that enabled the business to establish a strong competitive advantage by taking ownership of a new category.

Brought to life through a differentiated and distinct verbal identity and brand promise, we then evolved and strengthened the visual identity to embrace the opportunities and articulate the strategy.

Activate

Following the relaunch of the brand, we continue to support the business by being brand guardians, strategic consultants and providing agile creative and design support across internal and external communications to improve how they engage their varied stakeholder groups.

The business has enjoyed significant success growing to become No.1 in a highly competitive market.