launch and expansion


  • Brand Platform
  • Campaign Assets
  • Marketing Infrastructure
  • Strategy Visualisation

Based in Melbourne, Australia, Neowell is a global wellness technology company that, through its range of innovative solutions encompassing, light, oxygen and hydroxy therapies, empowers people to pro-actively manage and optimise their wellness.


As a start-up business with a big vision, the leadership team engaged us to help them define their opportunity and build a platform that would enable them to communicate the benefit of their unique and innovative wellness technologies to a global and diverse audience.


With a broad range of customer segments our starting point was to define a verbal identity that communicated the shift in wellness prioritisation from a reactive approach to a proactive one. With the strategy in place we crafted the visual identity to bring the strategy to life and communicate the unique proposition of natural wellness technologies effectively across both B2B and B2C audiences.

The icon that forms the identity is a representation of wellbeing and vitality, but moreover, the two component parts represent Neowell’s products and their client’s worlds, the section where two cross over represent the result; wellness in their world.


With the brand platform in place we supported the business in building their marketing infrastructure. From sales presentations and the website to various communication templates we created a suite of assets that enables internal teams to effectively take the business to market and improve both lead generation and ultimately conversion.

What sets Opportunus apart is the organisational consulting depth they bring to the table. The team does not just focus on Brand and Marketing, they seek to understand the industry and competitor dynamics together with the customer, commercial and broader organisational strategic objectives. Through the adoption of a growth mindset, they forge a sustainable and compelling path forward. The team became part of our team. They share our passion and have ownership over our project as if it was their own.