Over the years, and despite success on and off the field, the Warrington Wolves brand had been diluted and become fragmented. The result was that the club had lost connection with its fans.
Following the arrival of a new CEO and board members, the Club was about to embark on a period of change driven by an ambitious vision.
We identified the need to build a solid platform that was able to inspire and drive this change positively whilst also reconnecting the club with current fans and attracting new audiences by celebrating its success both on and off the pitch.